Red Bull logos vector in (.SVG, .EPS, .AI, .CDR, .PDF) free download

Red Bull is a brand of energy drinks of Austrian company Red Bull GmbH.

One of the most popular energy drinks in the world, Red Bull was created in 1987 by an Austrian entrepreneur Dietrich Mateschitz.

Red Bull logo meaning and history

The history of the Red Bull logo dates back to 1987. It was then that the company owner Dietrich Mateschitz tasted the Thai energy drink called “Krating Daeng” (which means “red bull” in English). He was impressed by it so much that the idea of the new product and its logotype sprang into his mind almost immediately.

The emblem includes two red bulls butting heads in front of a gold spot, which can be actually interpreted as the sun.

Slogan and symbol controversy

In 2014 the slogan “Red Bull gives you wings” became a cause of a $13 million class-action lawsuit. The company was alleged to deceive its customers by promising them increased concentration and reaction speed. Also, the brand’s advertising supposed that the product is a better source of energy than a cup of coffee, for instance, while in fact Red Bull contains the same amount of caffeine (or even less) as a cup of coffee.