Google logo history from 1997 – present

The Google logo appears in numerous settings to identify the search engine company.

google 2015 logo

The current Google logo, in use since September 1, 2015

Google has used several logos over its history, with the first logo created by Sergey Brin using GIMP. A revised logo debuted on September 1, 2015. The previous logo, with slight modifications between 1999 and 2013, was designed by Ruth Kedar, with a wordmark based on the Catull, an old style serif typeface designed by Gustav Jaeger for the Berthold Type Foundry in 1982.

The company also includes various modifications or humorous features, such as cartoon modifications of their logo for use on holidays, birthdays of famous people, and major events, such as the Olympics. These special logos, some designed by Dennis Hwang, have become known as Google Doodles.

Google logos


Initial Google logo from September 15, 1997 to September 27, 1997

google logo 1997

Original logo in Baskerville Bold, used from September 28, 1997 to October 29, 1997, with a different color combination from the one in use today. Back then, the initial “G” was green.

google logo 1999

The logo used from October 30, 1997 to May 30, 1999, differs from the previous version with an exclamation mark added to the end, an increased shadow, letters more rounded, and different letter hues. Note that the color of the initial G changed from green to blue. This color sequence is still used today, although with different hues and font.

google 2010 logo

The company logo changed to one based on the Catull typeface and was used from May 31, 1999 to May 5, 2010. The exclamation mark was removed, and it remained the basis for the logo until August 31, 2015.


The logo used from May 6, 2010 to September 18, 2013, showing a reduced distance of the projected shadow, a change in the second “o” to a different yellow hue and a more flattened lettering


The logo used from September 19, 2013 to August 31, 2015, showing flattened lettering and the removal of shadows

The logo used since September 1, 2015