Norwegian Air Shuttle Unveils a Refreshed Brand Identity

Norwegian Air Shuttle ASA, widely known as Norwegian, started as a regional low-cost carrier serving routes across Western Norway. With competitive pricing and an ever-expanding network, the airline has evolved into one of Europe’s leading carriers, connecting destinations across Europe, Asia, and the Americas. Following the challenges of the global pandemic, Norwegian strategically shifted its focus back to Europe, strengthening its financial foundation and positioning itself for sustainable growth.

The airline’s refreshed visual identity marks a significant milestone, reflecting its internal transformation and forward-looking vision. The previous logo—a straightforward design featuring the brand name within a red rectangle alongside a small airplane graphic—served the airline well for years but began to feel dated over time.

“Norwegian” Unveils New Logo and Brand Identity

Crafted by Norwegian agency TRY Design, the new brand identity introduces a modern, approachable aesthetic. The updated typography is lighter, more inviting, and distinctly contemporary, enhancing the brand’s accessibility. A key highlight is the redesigned airplane icon, now seamlessly integrated with the brand name. Unlike its earlier, less defined version, the new airplane graphic is crisp, clear, and instantly recognizable, even at smaller sizes, effectively symbolizing the airline’s core identity.

In collaboration with Kanon Foundry, Norwegian developed a bespoke font inspired by Nordic design principles. The typeface exudes simplicity and elegance, with subtle curves in the letters evoking the flight paths found on aviation charts. The letter “w” stands out with its dynamic, flowing curves, adding a distinctive touch to the brand’s visual language.

The iconic red nose on Norwegian’s aircraft remains a cornerstone of the brand, preserving its heritage. However, the airline has retired its well-known tail designs, which once featured portraits of notable figures, in favor of a streamlined, universal symbol. This change creates a more cohesive and versatile visual identity.

With this rebrand, Norwegian strikes a balance between honoring its legacy and embracing a fresh, confident look. The updated identity positions the airline as a vibrant and competitive player in European aviation, ready to soar into its next chapter.