PEPSI Unveils a New Logo and Visual Identity

The new design showcases a bold typeface, signature pulse and an updated color palette, including the color black highlighting the brand’s commitment to Pepsi Zero Sugar. Pepsi to implement the new look across all brand touchpoints beginning this fall, marking the brand’s 125th anniversary

Pepsi, the iconic global brand, is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the future. The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining. Pepsi plays a critical role in achieving the PepsiCo Positive sustainable packaging targets and in the U.S., as of 2022, Pepsi has begun to convert all 20oz bottles of Pepsi, including Pepsi Zero Sugar to 100% recycled PET. The new logo and visual identity pays homage to the brand’s rich heritage while taking a big leap toward the future.

The logo and visual identity thoughtfully borrows equity from its 125-year history and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi. Key design elements include:

The Pepsi globe and wordmark unite to fit into a variety of settings and emphasize the distinctive Pepsi branding.

Pepsi new logo with dark background

An updated color palette introduces electric blue and black to bring contrast, vibrancy, and a contemporary edge to the classic Pepsi color scheme. Given the brand’s continued focus on Pepsi Zero Sugar, the design brings in the color black, further showing the brand’s commitment to Pepsi Zero Sugar in the future.

A new visually distinct can silhouette, which heroes the iconic Pepsi can as an accessible brand for all.

A modern, custom typeface reflects the brand’s confidence and unapologetic mindset.

The signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola with movement. It also brings the rhythm and energy of music, an important and continuing part of the Pepsi legacy.

The new Pepsi logo and visual identity will debut this fall in North America, followed by a global rollout in 2024. To stay updated on the latest news around Pepsi, fans can follow Pepsi on Instagram, Facebook, and X (@Pepsi).

>> Download Pepsi new logo in vector files