New Facebook logo (Primary logo)

Meta is updating Facebook’s “identity system,” and that includes a dramatically refreshed logo.

Here’s Meta’s explanation for the changes from a Wednesday blog post:

Our intention was to create a refreshed design of the Facebook logo that was bolder, electric and everlasting. Each of the distinctive, new refinements drive greater harmony across the entire design as a key element of the app’s identity. We’ve done this by incorporating a more confident expression of Facebook’s core blue color that is built to be more visually accessible in our app and provides stronger contrast for the “f” to stand apart.

How Facebook’s logo has changed over time