I Love NY logo vector

I Love New York is a slogan, logo, and song created in 1977 by the marketing firm Wells, Rich, Greene, led by Mary Wells Lawrence, to promote tourism in New York State, including New York City.

Introduced on July 15, 1977, the trademarked logo, owned by the New York State Department of Economic Development, is widely featured in souvenir shops and brochures across the state, with both licensed and unlicensed uses.

• Introduced: July 15, 1977