Mirinda logo vector (SVG, AI) formats
Mirinda is a brand of soft drink originally created in Spain in 1959 and distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of “admirable” or “amazing”.
It is available in many fruit varieties, like orange, apple, strawberry, among others. It is part of a beverage area often referred to as the flavour segment, comprising carbonated and non-carbonated fruit-flavoured beverages. The orange flavour of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavour in the early 1990s.
American beverage company PepsiCo acquired the Mirinda brand in 1970 and markets it primarily outside the United States.
It competes with The Coca-Cola Company’s Fanta and Dr Pepper Snapple Group’s Crush with flavour brands localized to individual countries. As with most soft drinks, Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets.
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