Slack Logo Vector (EPS, SVG, PDF) + PNG

Slack is a cloud-based team communication platform developed by Slack Technologies and owned by Salesforce. Launched publicly in 2013, Slack is used by businesses and teams for messaging, channels, file sharing, workflow collaboration, and workplace communication.

• Initial release: August 2013
• Owner: Salesforce (since 2020)

Slack logo 2019 – present

Slack logo

To begin with, the iconic hashtag was replaced by a more intricate combination of shorter bars and small drops. What made it similar to the hashtag shape was that it could also be broken down into four symmetrical parts, each of a different color.

One of the most obvious updates concerned the palette. The watercolor yellow, green, blue, and red of the previous logo were replaced by bold and vivid, more straightforward shades. The dark gray of the wordmark became black, which also resulted in a more pronounced contrast.

The redesign turned out to be quite controversial. According to the Pentagram agency, which was responsible for the project, their aim was to “capture… the simplicity and ease of use” of the product, while also making the design appropriate for the use “in different scales and contexts.” Also, some people suggested that the new brand identity could be part of the company’s preparation for the forthcoming IPO.

At first glance, the new Slack logo seems to meet these criteria. Why was it criticized?

The worst reason was that the negative space inside the logo formed a whimsical swastika, something noticed by many users. Also, some sources noted it resembled logos of some medical groups and even Google Photos.

On balance, we can’t but mention that when it comes to minimalist logotypes (and modern logos made for large companies should meet this criterion), many of them are based on a limited number of geometric shapes and patterns. Certain similarities are unavoidable. So, when someone wants to pick holes, they will be able to do it without the need to spend much time or effort.