Agoda logo svg

Contributor: Jack Harvatt

Agoda.com is an online travel agency catering primarily to consumers in the Asia-Pacific region, with headquarters in Singapore and operations in Bangkok, Thailand.

Agoda facilitates reservations for lodging, flights, ground transportation, and activities. It is a subsidiary of Booking Holdings.

History of Agoda

Agoda was co-founded in Singapore in 2005 by school friends Michael Kenny and Robert Rosenstein. Kenny had previously launched PlanetHoliday.com and PrecisionReservations.com, which were incorporated into Agoda.

In 2007, Agoda was acquired by Booking Holdings, formerly The Priceline Group.

Agoda launched iOS and Android mobile apps in July 2011.

After Booking Holdings acquired Israel-based startup Qlika in 2014, the Qlika team joined Agoda to automate and scale its marketing systems. In November 2014, the company opened a research center in Tel Aviv.

In May 2016, Booking Holdings acquired Taipei-based startup WooMoo, the creator of POP, a mobile app that focused on prototyping. Its team relocated to Bangkok.

In May 2018, CEO and co-founder Rob Rosenstein became the chairman of Agoda and a strategic advisor to Booking Holdings. John Wroughton Brown, the COO, was promoted as the new CEO of Agoda, with Chief Product Officer Omri Morgenshtern, who joined the company as part of the Qlika acquisition, named as the new COO.

In November 2018, Agoda launched airport transfers via a partnership with Mozio

In September 2019, Agoda launched a brand refresh including a new logo, custom font, and cartoon mascots called Agojis based on the circles in the logo.

In October 2019, flight bookings were introduced.

In November 2019, Agoda launched B2B products including a white-label platform.

In May 2020, Agoda announced the layoffs of 1,500 people due to the COVID-19 pandemic.

In June 2022, John Brown left the position of CEO, with then-Chief Product Officer Omri Morgenshtern becoming the new CEO.

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