Bónus Logo in Vector

Bónus is an Icelandic no-frills supermarket chain known for its low-cost retail model and simple in-store design. The brand focuses on everyday groceries with limited opening hours, basic shelving, and a distinctive layout that emphasizes efficiency and affordability.

Founded in Reykjavík in 1989, Bónus quickly grew to become one of the most recognizable retail brands in Iceland. Today, it operates dozens of stores across Iceland and the Faroe Islands and is owned by Hagar. The Bónus logo, featuring its bold pink background and pig mascot, is widely associated with discount grocery shopping in the Nordic region.

• Founded: 1989
• Country: Iceland