e.l.f. Beauty Vector Logo + PNG
e.l.f. Beauty, Inc. is an American cosmetics brand headquartered in Oakland, California.
Founded in 2004 by Joseph Shamah and Scott Vincent Borba, the company is known for offering affordable beauty products across makeup, skincare, and professional tools.
Its product range includes cosmetics such as eyeliners, lipsticks, blushes, bronzers, mascaras, brushes, and bath and skin-care items. e.l.f. Beauty distributes its products internationally and is especially recognized for its strong direct-to-consumer presence, with a significant portion of sales generated through its official website.
- Founded: 2004
- Country: United States
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