Fiat 1968 Logo Vector & PNG

Fiat logo 1968-2006 (corporate), 1968–1999 (primary); 1999–2003 (secondary)

In 1968, Fiat drastically overhauled their visual identity by creating a new minimalist and avant garde rhombus logo; this logo was commonly connected alongside other rhombi containing text such as vehicle models on the bottom in a puzzle-like style.

Although the 1999 roundel replaced this as Fiat’s main consumer-facing logo, the rhombi appeared on commercial endcaps and on the back of cars themselves until 2003, and was the corporate symbol until 2006.

About Fiat Automobiles S.p.A.

Fiat is a historic Italian automobile manufacturer known for producing compact, stylish, and affordable cars that have played a major role in shaping Italy’s automotive culture. Tracing its roots back to 1899, Fiat has built a strong global identity through iconic models that emphasize urban mobility, practicality, and design.

In 2007, Fiat’s automobile operations were reorganized under Fiat Automobiles S.p.A., later becoming part of Fiat Chrysler Automobiles (FCA) in 2014. Since 2021, Fiat has operated as a core brand within Stellantis, one of the world’s largest automotive groups.

• Founded: 1899
• Country: Italy