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Genesis Motor, LLC, commonly known as Genesis (Korean: 제네시스), is the luxury vehicle division of Hyundai Motor Company.

• Originally conceived in 2004 alongside the Hyundai Genesis sedan.
• Officially launched as an independent brand on 4 November 2015.
• First model: Genesis G90 (released in 2017).
• Design centers: Rüsselsheim (Germany), Namyang (South Korea), and Irvine (USA).
• Manufacturing location: Ulsan, South Korea.

Genesis focuses on high-end luxury, cutting-edge technology, and premium performance to compete with established luxury brands like BMW, Mercedes-Benz, and Lexus.