Jinro soju Logo PNG + Vector
Jinro soju, marketed under the brand name Chamisul (참이슬), is the world’s most popular liquor. A notable aspect of its marketing is the use of temperature-sensitive paper on its bottle label: a tab shaped like an Asiatic Toad (the company’s mascot) that turns blue when cold to indicate the soju is ready to drink.
Jinro was named the top-selling spirit in the world by the Millionaires’ Club 2016, after selling 73.8 million 9-litre cases in 2015.
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