Acer logo vector

Acer is a Taiwanese multinational company that designs and markets computer hardware and consumer electronics. Its product lineup includes desktop and laptop PCs, Chromebooks, tablets, monitors, servers, storage devices, and peripherals, as well as gaming PCs and accessories under the Predator brand.

Headquartered in New Taipei City, Acer operates globally and is known for its design-led, asset-light business model, working with contract manufacturers while focusing on product development, branding, and distribution.

• Formerly: Multitech (1976–1987)
• Founded: 1976
• Country: Taiwan

Acer logo

The visual identity of Acer has always been defined by a clean, minimalist, and straightforward design approach. The earliest logo versions date back to the period when the company was still known as Multitech (prior to 1987). During this early stage, two logo designs were introduced, reflecting the practical and technology-driven aesthetics of the era.

Following the company’s rebranding to Acer in 1987, the brand identity evolved further with the introduction of three additional logo designs. Each iteration refined the typography and proportions, reinforcing Acer’s transition from a regional manufacturer into a globally recognized technology brand.