New Balance (NB symbol) logo vector

New Balance Athletics, Inc. (New Balance or NB) is an American multinational footwear and apparel company based in Boston, Massachusetts.

Founded in 1906 as the New Balance Arch Support Company, the brand has grown into one of the world’s most recognizable athletic and lifestyle footwear makers.

New Balance is notable for maintaining domestic manufacturing in both the United States and the United Kingdom, where it produces several of its most popular models. The company emphasizes technical performance features such as gel inserts, heel counters, and an unusually wide range of sizes, including options for very narrow and very wide feet.

• Founded: 1906
• Country: United States