Pascual Boing logo vector

Pascual Boing is a Mexican soft drink company known for its fruit-flavored beverages under the Pascual, Boing!, and Lulú brands. Founded in 1940, it became a worker-owned cooperative in 1985 after labor disputes. Despite losing market share to Coca-Cola and Pepsi, it remains profitable, advocating against unfair competition and expanding into international markets, particularly the U.S. The company also sponsors Lucha Libre events.