Sanrio Logo PNG Transparent & Vector

Sanrio Company, Ltd. is a Japanese entertainment company known for creating and licensing kawaii characters and merchandise. Its most famous creation, Hello Kitty, has become a global cultural icon featured across an immense range of products, from stationery to high-end fashion.

Founded in 1960, Sanrio has built a vast universe of characters—including My Melody, Kuromi, and Cinnamoroll—that resonate with fans of all ages.

Sanrio Logo (since 1997)

The Sanrio logo is soft, playful, and instantly recognizable. It features the brand name in a rounded, custom red typeface that evokes a sense of friendliness and childhood nostalgia. Often accompanied by a delicate heart or ribbon motif, the logo reflects the company’s motto: “Small Gift, Big Smile.” The use of red and pink hues throughout their brand identity symbolizes love, kindness, and the joy of social communication.