Slazenger 2024 Logo in Vector

Slazenger is a British sports equipment brand and one of the oldest sporting goods companies in the world.

Founded in 1881 by brothers Ralph and Albert Slazenger in London, the brand began as a small sporting goods shop before expanding into a wide range of sports products.

Over the decades, Slazenger changed ownership several times—first being acquired by Dunlop Rubber in 1959, then by BTR in 1985, and eventually purchased by Sports Direct (now Frasers Group) in 2004. Slazenger remains well known for its tennis, cricket, and general sporting equipment.

• Founded: 1881
• Country: United Kingdom