Nike logos vector in (.SVG, .EPS, .AI, .CDR, .PDF) free download

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

  • Founded: January 25, 1964
  • Formerly: Blue Ribbon Sports, Inc. (1964–1971)
  • Industry: Apparel; Accessories; Sports equipment

What is the symbol of Nike?

The symbol of Nike is an iconic Nike Swoosh, one of the most popular and successful emblems, created in the 20th century. The swoosh can be seen in various colors, yet in any shade, it looks sleek, achy, and powerful. This symbol stands for motion and speed, representing the wing of the goddess Nike, the Ancient Greek goddess of victory, who gave the name to the brand.

Nike logo meaning and history

The Nike Swoosh logo was created by Carolyn Davidson in 1971. Interestingly enough, Phill Knight, Nike’s co-founder, who had commissioned her for the project, initially did not like the logo.

Moreover, the very fact that he found the designer was a mere coincidence. At the time he was teaching an accounting class at Portland State University, where she was a student. One day the girl was sitting in a hall at the university talking to her friends. She mentioned that she does not have enough money to take oil painting, and Knight overheard these words. So, he offered her $2 per hour “to letter some signs”.

It took Carolyn 17 hours to create one of the most iconic emblems in the world. For 17 and a half hours The young designer created a new logo, trying to put on paper the symbol of the movement that the client wanted to see. The main condition was also a radical difference from the logo of the Adidas competitor. This is how the three straight lines were opposed by a single curved line.

The logo was originally called “strip,” which later became widely known as “Swoosh”. Swoosh referred not only to the movement in general but also to the fibers that were used in Nike shoes at the time.