Acura logo with slogan

Contributor: Nick Bauer

Acura is the luxury and performance division of Japanese automaker Honda, based primarily in North America.

  • Founded: 27 March 1986

The Acura name is derived from the Latin “acu,” meaning mechanically precise or done with precision. The logo is derived from the caliper, a precise design tool representing the meticulous attention to detail that goes into every car.

Acura was the first Japanese luxury brand, introduced under the slogan, “Acura. Precision Crafted Automobiles.

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