First established on June 1, 1996, the network is primarily devoted to series and documentaries about wild animals and domestic pets.
Animal Planet 2018 rebranding
The new branding symbolizes a new mission of “keeping the childhood joy and wonder of animals alive by bringing people up close in every way.”
The new branding coincided with the October 28 premieres of Crikey! It’s the Irwins (a new series following the family of Steve Irwin) and Amanda to the Rescue, and the premiere of Big Cat Stories the following night.
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