Macpac Vector Logo + PNG

Macpac is an outdoor recreation brand originally founded in New Zealand, specializing in camping and travel gear such as backpacks, sleeping bags, tents, and technical outdoor clothing.

Established in 1973 by Bruce McIntyre, the brand built a strong reputation for durable, performance-focused equipment designed for rugged outdoor conditions. Although it began as a New Zealand company, Macpac is now owned by Australia’s Super Retail Group and continues to serve outdoor enthusiasts through retail stores, e-commerce, and international distribution partners.

• Founded: 1973
• Country: New Zealand